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互聯網企業社會信任生產的動力機制研究

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英文標題:

On the Dynamic Mechanism of Social Trust Production in Internet Enterprisers

摘要: 本文以互聯網家裝平臺“土巴兔”為例,分析技術服務類商品的信任建構,并與淘寶和京東模式進行對比。本文認為,互聯網企業的信任生產機制的實質是變革關系結構,給信任關系中的弱者賦權賦能。其根本原因在于互聯網“泛在”技術和“脫域”事實導致經濟活動參與方的數量和結構發生改變,在擴大的整體市場中,由于競爭加劇,賣方自主性下降,買方的經濟價值則因整合而被放大。牟利動機使企業的創新行為得到激發,催生了社會信任,促進了市場繁榮。
英文摘要: This paper, taking the Internet home decoration platform tubatu as an example, explores the innovation of trust production mechanism during the development of Internet enterprises. The author argues that the essence of such trust production is to change the relationship structure, and empower the weak in the trust relationship. The root of this process lies in the fact that to the “ ubiquitous” technology of the Internet and the fact of “de-localization” have led to fundamental changes in the number and structure of all parties involved in economic activities. In the expanded overall market, the seller’s autonomy has declined due to intensified competition, and the economic value of the buyer’s demand has been enlarged due to integration. Therefore, the intrinsic motivation of profit-making has greatly stimulated the innovative behavior of enterprises, promoted social trust and promoted market prosperity.
作者:

鄭丹丹

作者單位: 華中科技大學社會學院
期刊: 社會學研究
年.期:頁碼 2019.6:65-88
中圖分類號:
文章編號:
關鍵詞: 社會信任;網絡社會;企業創新;市場擴大;買方整合
英文關鍵詞:
項目基金: 本文系華中科技大學文科雙一流建設項目“社會建設與風險治理青年創新團隊”成果。

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